TOKYO, February 25, 2020 – JR East Group (TOKYO:9020) now offers vegan and Muslim-friendly sweets to its customers during the bullet train rides on the main island of Japan. The company operates the Shinkansen and other trains over a network of railways that cover half the main island of Japan.
To provide all visitors the chance to enjoy Japanese sweets souvenirs, JR East Group, in collaboration with three popular confectionery companies, is promoting food diversity with its “Plant-Based Sweets Series” souvenirs.
The solely plant-derived “Plant-Based Sweets Series” have gone on sale Tuesday, February 25 at some locations including Tokyo Station.
“Plant-Based Series” Product Summary
•To share delicious, high-quality food from Japan with people around the world
•”Plant-Based Sweets Series” offers Tokyo confectioneries made entirely from plant materials
•”Plant-Based Sweets Series” contains no ingredients from animals, sugar refined from animal bones, honey, or alcohol
The logo is attached to selected products by JR East Group.
The logo’s image of plants enveloped by two leaves conveys the idea of “plant-based only ingredients” and respect of various dietary lifestyles. The words “JAPAN QUALITY” at its center proudly states that the product was produced in Japan and is of the highest quality.
The “Plant-Based Sweets Series” launches with products developed by three well-known Tokyo confectionery makers using the finest Japanese culinary craftsmanship.
TOKYO CAMPANELLA BROWN
Price: 1,200 JPY / 8 pieces (tax included)
Tokyo Campanella Brown sandwich milk-free chocolate between three butter-free crunchy French biscuits. The dough is made from whole wheat flour and 100% pure sudakito sugar from sugar cane on the Amami Islands, creating an irresistible flavor that melts in your mouth.
Manufactured by: I’ll Co., Ltd.
Almond Caramel Sandwiches (Tokyo Banana World)
Price: 1,296 JPY / 8 pieces (tax included)
Tokyo Banana delivers “really good vegan food.” From the savory caramel filled with roasted almonds to the almond-scented cookie dough coating, Almond Caramel Sandwiches are chock-full of almonds and topped off with a hint of banana.
Manufactured by: GRAPESTONE Co., Ltd.
Las Olas Series: A collection of six products including Boule de Rouge and Matcha Green Tea cookies
Price: 1,296 JPY / 12 pieces (tax included)
*Price depends on the flavor
The Las Olas Series consists of six different products including Boule de Rouge cookies. Boule de Rouge cookies are coated with raspberry powder, filling each bite with a perfect blend of sour raspberry and cookie sweetness.
Manufactured by: Gâteaux de Voyage Co., Ltd.
Available: February 25
1) In front of Tokyo Station’s Tohoku, Joetsu, and Hokuriku Shinkansen South Transfer Gate
2) Nomono Tokyo Store ― Located outside the B1 Floor ticket gate of the B1 Marunouchi Underground Central Gate of Tokyo Station
*Other shops in Tokyo Station are scheduled to carry “Plant-Based Sweets.”